New ‘90 Years BMW Motorrad’ App

New ‘90 Years BMW Motorrad’ App

90-Years-BMW-Motorrad-App-1A couple of weeks ago we brought you news of a new book, 90 Years BMW Motorrad, which celebrates BMW Motorrad’s history. At the time we mentioned a mobile app by the same publishers, teNeues, would be released soon. The 90 Years BMW Motorrad App can now be downloaded from the App Store for Apple’s iOS devices (iPad, iPhone and iPod Touch) and will be coming to Android devices this Fall.

90-Years-BMW-Motorrad-App-2teNeues Digital Media says, “The content-packed app brings nine decades of exciting motorcycle history to life for enthusiasts everywhere…. The app has been designed to be entertaining, educational and interactive in equal measures, so that users can have the entire world of BMW Motorrad literally at their fingertips.”

There are plenty of photos and information about BMW Motorrad in the app including many rare images from the BMW Classic collection stretching back to 1919 and the brand’s roots in the aviation industry. The photos can be saved as a ‘favorite’ or shared via email and Facebook. It’s also possible to review the information by decade or explore individual motorcycle models chronologically from the original R32 of 1923 right up to the latest 2013 R1200GS.

The app also takes a few advertising opportunities such as highlighting the upcoming BMW Motorrad Days, lifestyle clothing collections and the 90 Years BMW Motorrad hardback book.

teNeues says additional content will be added over time. The app will be a paid purchase (price unknown) but it’s currently free through July 7th (the end of BMW Motorrad Days in Germany).


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