BMW Motorrad Sales Up 7.7% in May

BMW Motorrad Sales Up 7.7% in May

BMW Motorrad has has increased sales for the fifth month in a row. In May 2014, 14,088 motorcycles and maxi scooters were supplied to customers worldwide compared to 13,081 units in May 2013. This represents an increase in sales of 7.7% and a new record for BMW Motorrad for the month of May. In the first five months, BMW Motorrad delivered a total of 59,151 (previous year: 52,400 units) vehicles. Compared to the same period in the previous year, this represents a rise of 12.9%, or 6,751 vehicles.

In the USA, BMW reported sales of 1,701 motorcycles in May, a decrease of 6.0% from the total of 1,809 motorcycles sold in May 2013. Despite the drop for the month, BMW Motorrad USA continues to perform ahead of last year, up 10.7% for the five months. The three new-for-2014 boxer models fueled growth of 38% in R-Series with the R1200GS Adventure the top-selling model in the month with 233 retails. With 227 and 197 units respectively, the R1200RT and R1200GS also contributed strongly, together with 188 sales of the new R nineT roadster, resulting in 930 boxer deliveries in May compared to 675 in May of last year. With 311 retails compared to 266 last year, S-Series performance increased by 17% with the HP4 up 22% in the month with 50 deliveries compared to 41 in May of 2013.

2014 BMW R1200RT

2014 BMW R1200RT

Heiner Faust, BMW Motorrad Head of Sales and Marketing said, “With solid growth of 7.7% in May and 12.9% for the first five months of the 2014 season, we have very easily exceeded the results for the previous year. We have managed to grow in all sales regions. Our growth is driven mainly by the new boxer models R1200RT and R1200GS Adventure. We are also particularly pleased with the incredibly successful market entry of our new products, the BMW R nineT and S1000R. These completely new BMW models will enable us to gain lots of new customers for the BMW Motorrad brand.”

Apart from the excellent sales figures in May, BMW Motorrad has made a very successful start to the month of June. Heiner Faust explains, “A dream came true for us at this year’s Isle of Man TT Races. 75 years after the historic TT victory by Georg ‘Schorsch’ Meier, Michael Dunlop won the legendary road race with the support of BMW Motorrad Motorsport on the BMW S1000RR.”

For the BMW Group, deliveries of BMW, MINI and Rolls-Royce brand vehicles increased 6.8% to total 177,741 in the last month, making it the best May ever (prev. yr. 166,381). A new sales record was also reached in the year-to-date with a total of 826,865 vehicles delivered in the first five months of the year (prev. yr. 770,012 / +7.4%).

Sales of BMW brand vehicles rose 10.0% in May with a total of 153,023 vehicles being delivered to customers (prev. yr. 139,142). Sales for the year-to-date climbed 10.9% to 722,129 (prev. yr. 651,152).

In May, 24,373 MINIs were delivered to customers (prev. yr. 26,958 / -9.6%). Year-to-date sales decreased 12.4% with a total of 103,158 units delivered (prev. yr. 117,697). This decrease in sales is in line with expectations and is due to the recent model change in the core MINI Hatch model. Customer interest in the new MINI is strong and this is expected to be reflected in the retail figures from summer onwards.

Continuing its strategy of balanced sales growth worldwide, the BMW Group increased sales in all three major sales regions in the first five months of 2014. Asia saw deliveries of BMW and MINI models increase by 19.7% to 264,094 vehicles (prev. yr. 220,576) in the year-to-date. In mainland China, sales rose 24.6% to 184,823 (prev. yr. 148,319). Sales continue to show double-digit growth in South Korea, where 18,221 vehicles were delivered in the first five months of the year (prev. yr. 15,330 / +18.9%). In the year-to-date, Japan saw growth of 7.2% (25,210 / prev. yr. 23,517).

A total of 178,126 BMW and MINI vehicles were delivered to customers in the Americas in the year-to-date (prev. yr. 171,636 / +3.8%). In the USA, sales in the first five months of 2014 rose 4.9%, with a total of 145,957 vehicles delivered to customers (prev. yr. 139,142). In Brazil, 6,979 vehicles were delivered to customers (prev. yr. 6,013 / +16.1%) and sales in Mexico rose 6.7% to 5.620 (prev. yr. 5,269).

The gradual recovery of the European market continues with a total of 358,949 BMW and MINI models delivered in the first five months of the year (prev. yr. 351,997 / +2.0%). Scandinavia continues to show significant growth in the year-to-date, climbing 16.9% to 17,816 vehicles (prev. yr. 15,235). Double-digit growth was also recorded in Spain, where sales to the end of May rose 11.8% with a total of 16,679 vehicles delivered to customers (prev. yr. 14,917).

BMW Group sales in May 2014 at a glance

  In May 2014 Compared withprevious year Up to/includingMay 2014 Compared withprevious year
BMW Group Automobiles 177,741 +6.8% 826,865 +7.4%
BMW 153,023 +10.0% 722,129 +10.9%
MINI 24,373 -9.6% 103,158 -12.4%
BMW Motorrad 14,088 +7.7% 59,151 +12.9%

 

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