BMW Motorrad Sales Up 31% in June—Best Six Months in History

BMW Motorrad Sales Up 31% in June—Best Six Months in History

Updated. BMW Motorrad closed the first half of 2015 with a new six-month sales record. A total of 78,418 motorcycles and maxi scooters were supplied worldwide as of June 2015 (prev. yr.: 70,978 units). This represents an increase of 10.5% over the equivalent period in the previous year. BMW Motorrad also set a new record in the month of June 2015 with a 31.0 % increase year-over-year to 15,490 vehicles (prev. yr.: 11,827 units).

S1000XR-2015-221
Introduction of the BMW S1000XR completes the S-series lineup.

Heiner Faust, BMW Motorrad Head of Sales and Marketing, said, “Never before have we supplied this many vehicles to our customers. With a plus of 10.5 % as of the first six months, we are well on track to set a new sales record at the end of this year.”

Growth is coming from the major European markets of Italy, France, the UK, Spain and Germany. The BMW Motorrad home market continues to assert itself as the largest single market. In addition, BMW Motorrad is the market leader in the over 500cc market segment in Germany and Spain. Demand for BMW motorcycles is also rising steadily in Asian especially China.

In the USA, BMW Motorrad established a new all-time record for June sales by supplying 2,433 motorcycles to customers. This is an incredible 83.3% above the 1,327 motorcycles sold in June 2014. The R1200RT was the best selling model in America in June with 270 units. In combination with the new for 2015 R1200R, boxer model sales grew by 160% to 1,346 units compared to 517 in June of 2014. S-series models were boosted by the arrival of the all-new S1000XR adventure motorcycle, posting growth of 60% with sales of 463 units compared to 290 this time last year. The recently introduced F800R helped F-Series models also outperform 2014, growing 50% with 337 deliveries compared to 225 in June 2014. With growth of 10.9% after 6 months, BMW Motorrad USA also set a new half-year record.

R1200RT-2014-092
The BMW R1200RT continues to be the best selling model in the USA.

BMW Motorrad Canada reported its best June on record with sales of 314 motorcycles. These strong sales figures resulted in a 30.8% increase over June, 2014. Year-to-date, the brand has sold 1,141 motorcycles, an increase of 0.4 % compared to the same period last year. The S1000RR lead the way for Canadian sales in June, with the R1200GS and R1200RT also reporting strong results.

The frontrunner in the BMW Motorrad global sales remains the water-cooled R1200GS. 14,099 units of this motorcycle have been supplied to date this year. This is followed in second and third place by two other boxer models, the R1200GS Adventure and R1200RT with 10,429 and 6,471 units respectively. The R1200GS Adventure has increased in popularity with more than 40% of boxer GS motorcycles ordered are of the Adventure type. In fourth place is the custom bike R nineT. The sales figure for this classic-style boxer motorcycle is at 5,868 units — exceeding expectations once again in its second year on the market. The new R1200R and RS round off the wide model range of the R series with excellent sales figures.

In the upper output spectrum, all S series models with one-liter four-cylinder engine are seeing high levels of demand. Since the recent market launch of the new S1000XR, the S series is now complete with three models. Both the supersports bike S1000RR (5,654 units) and the power roadster S1000R (4,134 units) have developed into volume models. And just a few days after the market launch of the XR it has become clear that this new concept of an adventure sports bike has likewise struck a nerve with many customers.

Heiner Faust said, “Our powerful model portfolio and the reputation of the BMW Motorrad brand provide the basis for our increasing market success. The new generation of water-cooled boxer models, our custom roadster and the family of sporty S models are creating a veritable surge in demand.”

Updated July 9, 2015: BMW has released their Group sales which continue to grow. A total of 208,813 BMW, MINI and Rolls-Royce brand vehicles were delivered to customers in June, an increase of 8.0% compared with the same month last year and a new record for the month. The company achieved its best-ever first half–year sales, up 7.8% to total 1,099,748.

The BMW brand achieved a sales increase of 5.0% in June with a total of 172,437 vehicles delivered to customers. Year-to-date sales rose 5.1% to 932,041. The MINI brand has achieved its best-ever first half-year with 165,938 MINIs delivered to customers, an increase of 25.8% on the same period last year. Sales in June were up 25.4% to total 36,025. Rolls-Royce Motor Cars had its second-best half-year sales volume performance in the history of the company, with 1,769 units delivered to customers (-10.1%). Sales figures for the Goodwood-based brand were adversely affected by the significant slowdown in the luxury sector in China, which had a negative effect on trading results. Sales in the rest of the world were in line with expectations and the company’s planning cycle.

 

BMW Group sales in/up to June 2015 at a glance

  In June 2015 Compared with
previous year
Up to/including
June 2015
Compared with
previous year
BMW Group Automobiles 208,813 +8.0% 1,099,748 +7.8%
BMW 172,437 +5.0% 932,041 +5.1%
MINI 36,025 +25.4% 165,938 +25.8%
Rolls-Royce 351 -10.0% 1,769 -10.1%
BMW Motorrad 15,490 +31.0% 78,418 +10.5%

 

 

Leave a reply