BMW Motorrad has delivered another month of record sales, their ninth in a row. In September 2015, 11,088 motorcycles and maxi-scooters were delivered to customers compared to 9,991 units in September 2014. That’s an 11% increase. Likewise, year-to-date sales reached a new all-time high of 112,411 units sold worldwide through September which is an increase of 12.2% (prev. yr.: 100,217 units). As we reported last month, BMW Motorrad exceeded the 100,000 unit sales mark at it’s earliest point in the year in their history in August.
The BMW R-series with its iconic flat-twin engine contributed was responsible for about 54% of sales with 60,557 units sold. Apart from usual high-volume R1200GS, GS Adventure and RT sales, the BMW R nineT is now already a cult bike and firmly established itself in fourth place in the BMW Motorrad ranking. BMW also says sales figures for the R1200RS, its new touring sports bike, are “developing positively.”
Heiner Faust, BMW Motorrad Head of Sales and Marketing, says “In 2006 BMW Motorrad exceeded the magical figure of 100,000 units for the first time. Now we were able to exceed this figure four months earlier already. Customer interest in our products is increasing worldwide and the desirability of the BMW Motorrad brand is steadily on the rise. Incoming orders for the coming months are gratifyingly high.”
BMW Motorrad recorded retail growth in almost all sales regions during the first nine months of the year. Germany remains the most important single market. With 18,825 units sold and a market share of approx. 25% in the relevant premium segment above 500 cc displacement, BMW Motorrad is market leader once again there. The ranking of the countries with the strongest sales are the USA (13,362 units), France (10,447 units), Italy (9,935 units) and Great Britain (7,241 units).
BMW Motorrad USA see record sales.
BMW Motorrad USA likewise saw record sales their best ever September with 1,149 motorcycles sold. This is 25.7% above the 914 motorcycles sold in September 2014. The S1000RR was the top performing model here in September with 199 units (+93%), and in combination with the recently introduced S1000XR Adventure Sport, helped grow S-series model sales by 85% to 310 units compared to 168 in September of 2014. K-series sales, boosted by the arrival of fresh 2016 models grew 30% with 131 deliveries compared to 101 this time last year.
BMW Motorrad model initiative set to continue.
In the upcoming season BMW Motorrad expects continued growth by presenting new models. A few days ago, BMW Motorrad announced revised maxi-scooters, the C650 Sport and C650GT. Heiner Faust comments, “Now we are following up in the urban mobility segment with strongly modified technology and two very attractive models. We will be delivering our new maxi scooters this year already. In addition two further BMW motorcycles will see their world premiere this autumn.”
“Make Life A Ride”: Repositioning of the brand moves ahead.
The repositioning of the brand is moving ahead as BMW Motorrad reorients itself. Heiner Faust comments, “Make Life A Ride” is our brand claim under which we are repositioning the BMW Motorrad brand. Without giving up our traditional strengths of innovation, safety and quality, our entire brand impact is now considerably more emotional. BMW Motorrad is turning into the desirable power brand.”
BMW Group achieves record September sales
The BMW Group continues to grow its sales, achieving its best ever September result. Deliveries of BMW, MINI and Rolls-Royce brand vehicles totalled 215,413 for the month, an increase of 7.8% compared with the same period last year. It’s also been the company’s best ever first three quarters with year-to-date sales up 7.5% (1,644,810).
Global sales of BMW brand vehicles climbed 7.7% in September, with a total of 180,475 vehicles delivered to customers in the month. Deliveries in the first three quarters of the year rose 5.8% compared to the same period last year, with a total of 1,395,780 vehicles sold. The MINI brand continues to grow its global sales with 34,600 units delivered to customers in September, an increase of 8.6% on the same month last year. The first nine months of the year have seen sales increase by 18.7% with a total of 246,426 MINIs delivered worldwide. Rolls-Royce Motor Cars achieved its second-best ever sales performance for the first nine months of the year, despite significant headwinds in the luxury sector in mainland China. The Goodwood-based brand delivered 2,604 units to customers in the nine-month period from January to September (-8.9%). Outside China, globally-balanced sales were in line with expectations and the company continues to plan for long-term sustainable growth.
All major global regions have achieved growth in September and the year-to-date, in line with the BMW Group’s strategy of balanced global sales. Europe continues to provide strong momentum in the first three quarters of 2015, with BMW and MINI combined sales up 10.3% on the same period last year (731,065). Great Britain, the BMW Group’s fourth biggest market, continues to be a significant growth driver with 171,233 vehicles delivered to customers so far this year, an increase of 13.8%. Many other markets also achieved double-digit growth. Customer deliveries in France, for example, are up 19.6% in the first three quarters (56,208). Southern European markets continue to recover well with sales in Spain up 18% (33,501) and deliveries in Portugal up 25.7% (10,760).
Sales volume in the Americas continues to climb steadily; a total of 360,700 BMW and MINI vehicles have been delivered to customers in the region so far this year, an increase of 7%. In the USA, sales in the first three quarters of 2015 totalled 294,930, up 6.9%. Customer deliveries in Canada over the same period rose 11.8% (31,297) while sales in Mexico climbed 18.7% (12,598).
Deliveries of BMW and MINI vehicles in Asia in the year-to-date increased by 4.3% compared with the same period last year, totalling 502,046. In Mainland China, a total of 342,683 BMW and MINI vehicles were delivered to customers, up 2% compared with the same period last year. South Korea continues to achieve significant double-digit growth with sales so far this year up 19.8% (40,088) while deliveries in Japan climbed 9.8% in the year-to-date (50,490).
BMW Group sales in/up to September 2015 at a glance
|In September 2015||Compared with
|BMW Group Automobiles||215,413||+7.8%||1,644,810||+7.5%|