BMW Motorrad Announces Record Sales in 2015—Fifth Record Year in a Row

BMW Motorrad Announces Record Sales in 2015—Fifth Record Year in a Row

BMW Motorrad sold considerably more motorcycles and maxi-scooters in 2015 than in the previous year. It was the fifth consecutive year that the BMW Group’s motorcycle division achieved a new all-time high. With 136,963 (prev. yr. 123,495) vehicles delivered in 2015, BMW Motorrad achieved a growth of 10.9% on the previous year. In December, deliveries also increased to reach a new all-time high of 7,497 units (prev. yr. 7,032) and a growth of 6.6%.

S1000RR-2015-129
The S1000RR remains the top seller in the USA.

BMW Motorrad USA set a new all-time year-end sales record as well. With 16,330 units sold in 2015, BMW motorcycle sales grew 9.3% from the 14,945 units sold in 2014. The S1000RR was BMW’s best-selling model in the USA (accounting for 13.3% of total 2015 volume). Other best-selling models included the ever-popular R1200GS Adventure (12.2%) and the R1200GS (11.5%). The S1000R and S1000XR also helped bolstered annual sales in the BMW Motorrad S-Series model range. The R nineT was one of the top sellers in December with 138 units delivered, and in combination with the new R1200RS sport tourer, helped grow R-Series sales by 21% to 575 units compared to 477 in December 2014. BMW’s F-Series sales grew by 11% in the month with sales of 235 units compared to 211 in December 2014.

“New and loyal customers; a broad, continuously enhanced model lineup; a high-performing dealer network; and accolades from the motorcycle press contributed to record growth for BMW Motorcycles in the United States, BMW Motorrad’s strongest export market,” commented Kris Odwarka, Vice President, BMW Motorrad USA.

R1200RT-2014-052-crop
While the R1200RT sells most in Canada.

BMW Motorrad Canada reported sales of 2,015 units for the year, up 3.9% compared to 2014, an all-time record for Motorrad in Canada. December sales were 35 units, down 62.4% compared to December, 2014. Despite a difficult December, the brand surpassed the 2,000-unit mark for the first time in its Canadian history, and reported its best sales year ever. Canada’s best selling model in 2015 was the R1200RT. The R1200GS, R1200GS Adventure and S1000RR were also strong contributors.

The BMW Group had its most successful year in 2015 with annual sales setting a new record for the fifth year in a row. A total of 2,247,485 BMW, MINI and Rolls-Royce vehicles were delivered to customers around the world last year, an increase of 6.1% on the previous year. December 2015 saw 213,537 BMW, MINI and Rolls-Royce vehicles sold (-0.8%).

BMW also achieved a fifth consecutive annual sales record, with the brand delivering 1,905,234 vehicles to customers in 2015, an increase of 5.2% on the previous year. The brand’s sales for December were close to the outstanding result of the previous year with a total of 176,681 BMW’s delivered to customers (-0.7%). MINI achieved a new all-time annual sales record in 2015 with a total of 338,466 vehicles delivered to customers worldwide, an increase of 12.0% compared with the previous year. Rolls-Royce Motor Cars announced the second highest sales record in the brand’s 112-year history. The Goodwood-based brand delivered 3,785 units (-6.8%) to customers globally during 2015.

The BMW Group achieved an increase in deliveries in all major sales regions in 2015, in line with the company’s policy of striving for balanced sales around the world. Almost one million BMWs and MINIs were sold in Europe in 2015. The region was a significant growth driver with annual sales totalling 999,669 (+9.4%). Many markets in the region achieved double-digit sales growth in 2015 with deliveries in Great Britain, BMW Group’s fourth largest market, up 12.7% (230,652) while sales in France increased 15.0% (77,577). Southern European markets also continued recovering well with sales up 19.2% (45,550) in Spain and up 12.3% (71,173) in Italy.

The Americas achieved a 2.8% increase in sales of BMW and MINI vehicles in 2015, with a total of 494,629 units delivered to customers in the region. In 2015, a total of 404,537 BMWs and MINIs were sold to customers in the USA (+2.2%) while sales in Canada climbed 10.1% to total 42,052 and Mexico achieved a sales increase of 17.3% (17,475). In Asia, sales of BMW and MINI increased by 4.2% in 2015, with a total of 684,121 vehicles sold in the region. In 2015, a total of 463,736 BMW and MINIs were sold in Mainland China (+1.7%). In South Korea, 54,575 customers took delivery of a new BMW or MINI, an increase of 17.6%, while sales in Japan rose 8.1% to total 69,199.

BMW Group sales in/up to December 2015 at a glance

  In December 2015 Compared with
previous year
Up to/including
December 2015
Compared with
previous year
BMW Group Automobiles 213,537 -0.8% 2,247,485 +6.1%
BMW 176,681 -0.7% 1,905,234 +5.2%
MINI 36,375 -1.1% 338,466 +12.0%
Rolls-Royce 481 -1.8% 3,785 -6.8%
BMW Motorrad 7,497 +6.6% 136,963 +10.9%

 

Leave a reply