BMW Motorrad achieved strong worldwide sales in August, with 10,504 motorcycles and maxi-scooters delivered to customers. This was an increase of 13.2% compared to the previous year. In the first eight months of the year, 113,728 units were delivered to customers globally — an increase of 9.5% compared to the same period last year. Both figures are better than ever before.
On the automobile side, August saw a new record achieved by the BMW Group with 169,913 worldwide sales in the month, a 2.7% increase year-on-year. The company also sold more vehicles than ever before in the first eight months of the year, with a total of 1,571,467 (+4.2%) vehicles delivered to customers around the world.
Global BMW brand sales in August increased 3.1% on the same month last year, with a total of 146,926 vehicles delivered to customers. The brand’s sales for the first eight months of the year were also higher than ever before, with 1,338,475 vehicles sold, up 4.4% on the same period last year. August was also a record month for the MINI brand with 22,736 units delivered to customers around the world, an increase of 0.7% compared with the same month last year. In the first eight months of 2017, a total of 230,925 MINI vehicles were sold, an increase of 3.1% year on year.
Despite significant headwinds in the UK market, BMW & MINI sales in Europe remained at the same high level they achieved in August last year, with a total of 62,734 vehicles delivered in the month. Year-to-date sales in the region total 696,204, an increase of 1.6%. Asia continues to be a significant growth driver for BMW Group sales, with the Chinese market performing particularly strongly. Sales there were up 12.2% (47,385) in August and 16.4% (383,976) in the year-to-date. The ongoing downturn in the US automotive market is reflected in the BMW Group’s figures for the Americas, which in the year to date are 3.7% below last year’s level.
BMW Group sales in/ytd August 2017 at a glance
|In August 2017||Compared with previous year %||In ytd August 2017||Compared with previous year %|
|BMW Group Automotive||169,913||+2.7||1,571,467||+4.2|
|BMW Group electrified*||7,184||+26.8||57,895||+67.0|
*BMW i, BMW iPerformance, MINI Electric