BMW Motorrad’s August 2017 Global Sales Continue to Set Records

BMW Motorrad’s August 2017 Global Sales Continue to Set Records

BMW Motorrad achieved strong worldwide sales in August, with 10,504 motorcycles and maxi-scooters delivered to customers. This was an increase of 13.2% compared to the previous year. In the first eight months of the year, 113,728 units were delivered to customers globally — an increase of 9.5% compared to the same period last year. Both figures are better than ever before.

On the automobile side, August saw a new record achieved by the BMW Group with 169,913 worldwide sales in the month, a 2.7% increase year-on-year. The company also sold more vehicles than ever before in the first eight months of the year, with a total of 1,571,467 (+4.2%) vehicles delivered to customers around the world.

Global BMW brand sales in August increased 3.1% on the same month last year, with a total of 146,926 vehicles delivered to customers. The brand’s sales for the first eight months of the year were also higher than ever before, with 1,338,475 vehicles sold, up 4.4% on the same period last year. August was also a record month for the MINI brand with 22,736 units delivered to customers around the world, an increase of 0.7% compared with the same month last year. In the first eight months of 2017, a total of 230,925 MINI vehicles were sold, an increase of 3.1% year on year.

Despite significant headwinds in the UK market, BMW & MINI sales in Europe remained at the same high level they achieved in August last year, with a total of 62,734 vehicles delivered in the month. Year-to-date sales in the region total 696,204, an increase of 1.6%. Asia continues to be a significant growth driver for BMW Group sales, with the Chinese market performing particularly strongly. Sales there were up 12.2% (47,385) in August and 16.4% (383,976) in the year-to-date. The ongoing downturn in the US automotive market is reflected in the BMW Group’s figures for the Americas, which in the year to date are 3.7% below last year’s level.

 

BMW Group sales in/ytd August 2017 at a glance

  In August 2017 Compared with previous year % In ytd August 2017 Compared with previous year %
BMW Group Automotive 169,913 +2.7 1,571,467 +4.2
BMW 146,926 +3.1 1,338,475 +4.4
MINI 22,736 +0.7 230,925 +3.1
BMW Group electrified* 7,184 +26.8 57,895 +67.0
BMW Motorrad 10,504 +13.2 113,728 +9.5

*BMW i, BMW iPerformance, MINI Electric

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