BMW Motorrad Sales Up 15% in September 2017

BMW Motorrad Sales Up 15% in September 2017

BMW Motorrad once again achieved record global sales in September, with 14,090 motorbikes and maxi-scooters delivered to customers. This was an increase of 15.3% compared to the previous year. In the first nine months of the year, 127,818 units were delivered to customers worldwide – an increase of 10.1% compared to the same period last year. BMW Motorrad Canada achieved 150 retail sales in September, a decrease of -6.3% compared to September 2016. Year-to-date, the brand has sold 1,798 units, resulting in an increase of +9.8% over the same period last year. Sales of the GS models have been exceptionally strong lead by the R1200GS, the GS Adventure and the F800GS. BMW Motorrad USA did not release September motorcycle sales.

The BMW R1200GS remains a sales leader.

September also saw growth in overall BMW Group sales. Despite the current model changeover of the popular BMW X3 model, deliveries in the month totaled 239,764 (+0.8%) worldwide, bringing the year-to-date total to 1,811,234 (+3.7%). Both figures represent best-ever sales for the respective period. Global BMW brand sales in the first three-quarters of 2017 increased by 3.9% with a total of 1,537,497 customer deliveries worldwide. The first nine months of the year also saw MINI achieve new record sales: worldwide, a total of 271,394 were delivered to customers, an increase of 2.8%. The Goodwood-based Rolls-Royce brand delivered 2,343 (-10.7%) cars to customers in the first three quarters of the year. This result takes into account the current absence of Phantom from the market, pending first customer deliveries of New Phantom in January 2018, and challenging market conditions within the global luxury sector in a number of regions around the world. Significant rebalancing of the company’s manufacturing plant in preparation for new models has proceeded throughout this period. The new Phantom was unveiled in July in London to worldwide acclaim and already has a strong order book.

With the overall market situation remaining volatile in several large markets, the BMW Group continues to focus on achieving profitable, sustainable and balanced growth around the world. Even with ongoing, significant headwinds in the important UK market, BMW & MINI sales in Europe grew slightly in the first three-quarters of the year, with a total of 815,681 (+1.1%) vehicles delivered to customers. Asia continues to be a significant growth driver for BMW Group sales, with the Chinese market performing particularly strongly. Sales in Asia are up 13.2% (620,287) in the year-to-date. The ongoing downturn in the US automotive market is reflected in the BMW Group’s figures for the Americas, which in the year-to-date are 3.3% (325,807) below last year’s level.

BMW Group sales in/ytd September 2017 at a glance

  In September 2017 Compared with previous year % In ytd Sept. 2017 Compared with previous year %
BMW Group Automotive 239,764 +0.8 1,811,234 +3.7
BMW 199,020 +0.8 1,537,497 +3.9
MINI 40,468 +0.8 271,394 +2.8
Rolls-Royce 276 -29.2 2,343 -10.7
BMW Group electrified* 10,786 +50.5 68,687 +64.2
BMW Motorrad 14,090 +15.3 127,818 +10.1

*BMW i, BMW iPerformance, MINI Electric

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