This week, BMW is launching a new television advertising campaign in the USA. A variety of BMW motorcycles will star in the national TV ads which will premier on March 1st and air until early June. BMW says the ads will express the thrill and camaraderie that comes from riding, As part of BMW Motorrad…
With paper and postage costs rising, why not save a few trees this holiday season sending your Seasons Greetings online to friends and family. BMW has, once again, put together a holiday themed e-card called ‘Unpack the Power’ which you can personalize with your own message. The 2012 e-card was produced and filmed for BMW…
BMW Motorrad has added some great new products in their 2013 rider’s equipment catalog. You’ll find many of these soon at your local dealership but not all will be available in all areas. For example, don’t expect any BMW helmets to be imported into the United States. From BMW Motorrad: BMW Motorrad has been developing…
The Edwin clothing company is featuring several classic BMW motorcycles and an automobile in their latest moody promo film. Edwin was founded in Japan in 1969 to manufacturer jeans and now sells a range of men’s and women’s clothing through stores in Europe, Asia and Australia. The film was shot in the UK late last…
The German International Motorcycle Racing Championship (IDM) is one of the most highly-competitive race series out there, packed with world-class riders from all over the globe. This year’s entry list includes 2011 French Superbike Champion Erwan Nigon, former Supersport World Champions Jorg Teuchert and Karl Muggeridge, as well as riders from Austria, Netherlands, Norway, Czech…
For a few hardy adventurers, the goal is to ride on all the continents. Some are lucky enough to manage five, others are able to impress by reaching six, but hardly anyone has ever ridden on all seven. Now is your chance to tick off your list that last and hardest continent to reach, Antarctica….
Michael Martin’s latest travel quest has taken him further into planet earth’s extremes than ever before. His Planet Desert project, a plan to travel to every desert in the world, has seen him cross continents and investigate little-visited corners of the globe. Much of the journey has been completed on a BMW motorcycle, but climate…
The use of small, rugged and portable video cameras has taken off in recent years. They can capture those exciting adventures you plan as well as unintended events. South African F800GS rider Johan Gray was wearing one recently to film a ride report while participating in an off-road qualifier event. Johan came across a little…
Brian Ogle, a successful Florida solar contractor, is putting up for sale this unique 2010 S1000RR. He says he’s invested $90,000 in bringing it to life. “I really want this bike to go to someone special,” says Brian. “The asking price is half of what it cost to build one to this extent – $45,000…
Looking for a motorcycle themed electronic greeting card to send this holiday season? Then BMW Motorrad has just the thing. At www.bmw-motorrad.com/bikelightgreetings you’ll be able to create your own greeting (150 characters maximum) which will be played out through a series of motorcycle headlights while holiday themed music plays. The e-card can be sent to…