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Category Archives: Lifestyle

BMW Envisions Elevated Roadway for Electric Two-Wheelers

BMW Envisions Elevated Roadway for Electric Two-Wheelers

BMW’s “Innovations” group has come up with the BMW Vision E³ Way project to move small electric two-wheelers off city streets and onto their own elevated roadway system. This was created by the BMW Group Technology Office China in collaboration with the Tongji University, both in Shanghai, as a “visionary mobility concept” to address traffic… Continue Reading »

BMW Partners with Rever for Social Riding

BMW Partners with Rever for Social Riding

Planning the most beautiful routes, riding them with like-minded motorcyclists, sharing experiences during the day and talking gasoline at night. With this in mind, BMW Motorrad has entered into a strategic partnership with the technology start-up Rever in order to build up a global community of motorcyclists. Since launching in 2015, Rever users have tracked… Continue Reading »

New Graphic Novel Features BMW Motorcycles

New Graphic Novel Features BMW Motorcycles

BMW Motorrad not only travels the roads of the real world but now pursues fictional paths, too. In collaboration with the publisher Panini Verlags GmbH, a graphic novel entitled “Riders in the Storm” is currently being created with release planned for October 2016. The story is being written by Croatian author and illustrator Darko Macan, while the illustration of… Continue Reading »

Street. Style. Stunt. The BMW Concept Stunt G310

Street. Style. Stunt. The BMW Concept Stunt G310

At South America’s largest motorcycle show, BMW Motorrad introduced the BMW Concept Stunt G310. It’s a completely new side for BMW Motorrad: an uncompromising interpretation of an aggressive and agile stunt bike with a single-cylinder engine. Four-time World and European stunt riding champion, Chris Pfeiffer, contributed to the realization of the G310. “Stunt riding is a demanding and… Continue Reading »

BMW Motorcycle Magazine, Summer 2015 Issue Now Out!

BMW Motorcycle Magazine, Summer 2015 Issue Now Out!

The Summer 2015 edition of the BMW Motorcycle Magazine is hot off the press featuring road tests of the new roadsters, BMW’s best selling models after the perennially favorite GS. First, the just launched BMW R1200R with its water-cooled engine is without a doubt the most dynamic boxer roadster BMW has produced. Its exciting style… Continue Reading »

BMW Cruise M-Bike — A Limited Edition Bicycle

BMW Cruise M-Bike — A Limited Edition Bicycle

BMW is complementing its bicycle collection this spring with a colorful tribute to BMW M automobiles: a limited special edition BMW Cruise M-Bike. The characteristic Austin Yellow Metallic of the BMW M GmbH division was adopted for this edition, which has been limited to 500 units. Each model of the limited edition comes with a… Continue Reading »