NEWS

Category Archives: Lifestyle

BMW Motorcycle Magazine, Spring 2018 Issue Now Out!

BMW Motorcycle Magazine, Spring 2018 Issue Now Out!

The New Year brings new excitement to BMW’s middle-class segment. After last year’s launches to the extremes of their model range from the K1600B to the G310GS, BMW Motorrad introduces the next generation F-models, the F750GS and F850GS. These Goldilocks of motorcycles gives many riders a new GS choice that’s not too big and not… Continue Reading »

BMW Envisions Elevated Roadway for Electric Two-Wheelers

BMW Envisions Elevated Roadway for Electric Two-Wheelers

BMW’s “Innovations” group has come up with the BMW Vision E³ Way project to move small electric two-wheelers off city streets and onto their own elevated roadway system. This was created by the BMW Group Technology Office China in collaboration with the Tongji University, both in Shanghai, as a “visionary mobility concept” to address traffic… Continue Reading »

BMW Partners with Rever for Social Riding

BMW Partners with Rever for Social Riding

Planning the most beautiful routes, riding them with like-minded motorcyclists, sharing experiences during the day and talking gasoline at night. With this in mind, BMW Motorrad has entered into a strategic partnership with the technology start-up Rever in order to build up a global community of motorcyclists. Since launching in 2015, Rever users have tracked… Continue Reading »

New Graphic Novel Features BMW Motorcycles

New Graphic Novel Features BMW Motorcycles

BMW Motorrad not only travels the roads of the real world but now pursues fictional paths, too. In collaboration with the publisher Panini Verlags GmbH, a graphic novel entitled “Riders in the Storm” is currently being created with release planned for October 2016. The story is being written by Croatian author and illustrator Darko Macan, while the illustration of… Continue Reading »

Street. Style. Stunt. The BMW Concept Stunt G310

Street. Style. Stunt. The BMW Concept Stunt G310

At South America’s largest motorcycle show, BMW Motorrad introduced the BMW Concept Stunt G310. It’s a completely new side for BMW Motorrad: an uncompromising interpretation of an aggressive and agile stunt bike with a single-cylinder engine. Four-time World and European stunt riding champion, Chris Pfeiffer, contributed to the realization of the G310. “Stunt riding is a demanding and… Continue Reading »

BMW Motorcycle Magazine, Summer 2015 Issue Now Out!

BMW Motorcycle Magazine, Summer 2015 Issue Now Out!

The Summer 2015 edition of the BMW Motorcycle Magazine is hot off the press featuring road tests of the new roadsters, BMW’s best selling models after the perennially favorite GS. First, the just launched BMW R1200R with its water-cooled engine is without a doubt the most dynamic boxer roadster BMW has produced. Its exciting style… Continue Reading »