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Category Archives: Lifestyle

Drones to Race at BMW Welt

Drones to Race at BMW Welt

Innovative technology, action-packed racing and international championships: more and more people around the world are discovering a passion for drone racing. BMW is collaborating with the Drone Racing League (DRL), an international drone racing league, to further develop high-performance racing drones in the BMW Group wind tunnel and bring a professional drone race to BMW… Continue Reading »

New MINI Folding Bicycle

New MINI Folding Bicycle

Spring is just around the corner and you’re probably thinking of the upcoming motorcycling season. But you might also be thinking about another kind of cycling in order to explore the great outdoors by pedal power. If that’s the case, then you might be interested in the new folding bicycle by MINI, the British auto… Continue Reading »

BMW Motorcycle Magazine, Spring 2018 Issue Now Out!

BMW Motorcycle Magazine, Spring 2018 Issue Now Out!

The New Year brings new excitement to BMW’s middle-class segment. After last year’s launches to the extremes of their model range from the K1600B to the G310GS, BMW Motorrad introduces the next generation F-models, the F750GS and F850GS. These Goldilocks of motorcycles gives many riders a new GS choice that’s not too big and not… Continue Reading »

BMW Envisions Elevated Roadway for Electric Two-Wheelers

BMW Envisions Elevated Roadway for Electric Two-Wheelers

BMW’s “Innovations” group has come up with the BMW Vision E³ Way project to move small electric two-wheelers off city streets and onto their own elevated roadway system. This was created by the BMW Group Technology Office China in collaboration with the Tongji University, both in Shanghai, as a “visionary mobility concept” to address traffic… Continue Reading »

BMW Partners with Rever for Social Riding

BMW Partners with Rever for Social Riding

Planning the most beautiful routes, riding them with like-minded motorcyclists, sharing experiences during the day and talking gasoline at night. With this in mind, BMW Motorrad has entered into a strategic partnership with the technology start-up Rever in order to build up a global community of motorcyclists. Since launching in 2015, Rever users have tracked… Continue Reading »

New Graphic Novel Features BMW Motorcycles

New Graphic Novel Features BMW Motorcycles

BMW Motorrad not only travels the roads of the real world but now pursues fictional paths, too. In collaboration with the publisher Panini Verlags GmbH, a graphic novel entitled “Riders in the Storm” is currently being created with release planned for October 2016. The story is being written by Croatian author and illustrator Darko Macan, while the illustration of… Continue Reading »