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Category Archives: Lifestyle

BMW Partners with Rever for Social Riding

BMW Partners with Rever for Social Riding

Planning the most beautiful routes, riding them with like-minded motorcyclists, sharing experiences during the day and talking gasoline at night. With this in mind, BMW Motorrad has entered into a strategic partnership with the technology start-up Rever in order to build up a global community of motorcyclists. Since launching in 2015, Rever users have tracked… Continue Reading »

New Graphic Novel Features BMW Motorcycles

New Graphic Novel Features BMW Motorcycles

BMW Motorrad not only travels the roads of the real world but now pursues fictional paths, too. In collaboration with the publisher Panini Verlags GmbH, a graphic novel entitled “Riders in the Storm” is currently being created with release planned for October 2016. The story is being written by Croatian author and illustrator Darko Macan, while the illustration of… Continue Reading »

Street. Style. Stunt. The BMW Concept Stunt G310

Street. Style. Stunt. The BMW Concept Stunt G310

At South America’s largest motorcycle show, BMW Motorrad introduced the BMW Concept Stunt G310. It’s a completely new side for BMW Motorrad: an uncompromising interpretation of an aggressive and agile stunt bike with a single-cylinder engine. Four-time World and European stunt riding champion, Chris Pfeiffer, contributed to the realization of the G310. “Stunt riding is a demanding and… Continue Reading »

BMW Motorcycle Magazine, Summer 2015 Issue Now Out!

BMW Motorcycle Magazine, Summer 2015 Issue Now Out!

The Summer 2015 edition of the BMW Motorcycle Magazine is hot off the press featuring road tests of the new roadsters, BMW’s best selling models after the perennially favorite GS. First, the just launched BMW R1200R with its water-cooled engine is without a doubt the most dynamic boxer roadster BMW has produced. Its exciting style… Continue Reading »

BMW Cruise M-Bike — A Limited Edition Bicycle

BMW Cruise M-Bike — A Limited Edition Bicycle

BMW is complementing its bicycle collection this spring with a colorful tribute to BMW M automobiles: a limited special edition BMW Cruise M-Bike. The characteristic Austin Yellow Metallic of the BMW M GmbH division was adopted for this edition, which has been limited to 500 units. Each model of the limited edition comes with a… Continue Reading »

Next “Mission: Impossible” Movie Features BMW Cars and Motorcycles

Next “Mission: Impossible” Movie Features BMW Cars and Motorcycles

BMW’s automobiles and motorcycles will be seen in the upcoming “Mission: Impossible – Rogue Nation” motion picture. BMW confirmed today its role as exclusive worldwide automotive partner of the next installment of Paramount Pictures’ action film franchise opening July 31, 2015. This is the second time BMW has “accepted the mission” to lend its technical… Continue Reading »

BMW R nineT ‘Brooklyn Scrambler’ by Boxer Design and GANT Rugger

BMW R nineT ‘Brooklyn Scrambler’ by Boxer Design and GANT Rugger

A limited edition BMW R nineT has been produced by the French design and engineering specialists, Boxer Design in association with fashion brand GANT Rugger. Known as the ‘Brooklyn Scrambler’ there will only be six of these bespoke custom motorcycles produced for sale. With numerous individual customizations options being the raison d-être behind the development… Continue Reading »

BMW Motorcycle Magazine, Spring 2014 Available Now!

BMW Motorcycle Magazine, Spring 2014 Available Now!

The new year is here and with it comes the new, exciting 2014 BMW models we’ve been hearing so much about! The latest issue of BMW Motorcycle Magazine covers all the recent new model launches, road tests on the S1000R, R1200GS and F800GS, a special section on five unique custom boxers, reviews on the latest… Continue Reading »