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Category Archives: Lifestyle

Anna Featured in BMW Motorrad Days Fashion Shoot

Anna Featured in BMW Motorrad Days Fashion Shoot

Updated (see below). Thanks to the ‘Motorcycles-Girls-Fashion’ Facebook site, model and marketing management student Anna has been chosen to be featured in two BMW Motorrad Days-themed photo-shoots. The 24-year-old German is not interested in cars and chooses to have only a motorcycle license. She always makes the time to ride despite a heavy study loadContinue Reading »

Travels into Iraq

Travels into Iraq

Few adventurers, no matter how bold, would willingly travel solo through Iraq. But Miquel Silvestre’s reason for going there was simple – he did not trust the TV news to tell him what the country was like, so he wanted to explore it for himself. The BMW Motorrad devotee owns three BMW motorcycles, but choseContinue Reading »

A Video Tribute to a Father

A Video Tribute to a Father

When Richard Costello was involved in an accident while riding his 1958 BMW R50 more than 40 years ago, he promised his pregnant wife he wouldn’t ride again until their children had grown up. Decades passed, and Richard never made it back into the saddle. But he couldn’t bear to part with his machine andContinue Reading »

BMW S1000RR versus BMW M3 in “The Chase”

BMW S1000RR versus BMW M3 in “The Chase”

Two months ago we brought you news of UK’s popular TV show, Top Gear, pitting a BMW S1000RR against the new Ariel Atom V8 on their race track. Now BMW has decided to race the S1000RR against their own BMW M3 on a track. They filmed the event and put together a video called “The Chase.”Continue Reading »

BMW Motorrad at Milano City Marathon

BMW Motorrad at Milano City Marathon

The Milano City Marathon is Italy’s second biggest marathon and attracts more than 10,500 runners and 60,000 visitors. This year, BMW Motorrad was there as an official partner to the race and with BMW motorcycles playing a key role on the day. Fourteen bikes were provided to RCS Sport, which organizes the race, and usedContinue Reading »

New Season Launch at the BMW Motorrad Zentrum

New Season Launch at the BMW Motorrad Zentrum

New model presentations, test rides, stunt performances, fashion shows, dancers, ‘vintage’ photo-shoots, workshop tests, a rock band, caricature artists, face-painting, and more were packed into the New Season Launch activities at BMW Motorrad’s flagship store in central Munich. Every year, the BMW Motorrad and Husqvarna dealership with its 9,000 square meter showroom puts on aContinue Reading »

BMW’s New Social Network and Road Finder

BMW’s New Social Network and Road Finder

BMW Motorrad has launched a new online network which allows riders to plan tours, meet friends, and share their experiences. The BMW Motorrad Community, which is now live, is a social networking tool with a difference, as it is more about the real world than the virtual one. BMW says their aim was to “provideContinue Reading »

BMW M-Series Bicycle and More

BMW M-Series Bicycle and More

For those hoping to pick up a BMW “M” series two-wheeler, here’s your chance. For motorcycle fans it will be a disappointment, however, because the BMW M Bike Carbon Racer is a pedal-powered bicycle. BMW’s M series has stood for high performance in automobiles suitable for everyday use — a combination that has made themContinue Reading »

New BMW Motorrad Museum Opens in Brazil

New BMW Motorrad Museum Opens in Brazil

When Brazilian entrepreneur, João Carlos Ignaszewski began collecting and restoring BMW motorcycles back in the 1970s, little did he know that one day, he would build a collection worthy of housing in a museum — his own museum. The BMW Motorrad Museum of Curitiba, Brazil, was officially inaugurated in front of Henning Dornbusch, President ofContinue Reading »

Fashion Invades BMW Museum

Fashion Invades BMW Museum

We continue today’s news with another combination of transportation and fashion. The BMW Museum recently welcomed young fashion designers from the Academy of Fashion and Design AMD. The museum sits right next to the BMW Group’s headquarters in Munich and displays BMW’s technical development throughout its history. While it contains engines, turbines, aircraft, motorcycles, andContinue Reading »