BMW has put together an unusual Christmas electronic card you can send to friends and relatives. It features a festive holiday song created with sounds from riders aboard the current range of BMW motorcycles — through thumping, revving, beeping, zipping as well as the melody played on a guitar. The BMW Motorrad Christmas Concert e-card…
Every autumn in the south German town of Überacker, a group of 16 teenagers joins the Starthilfe program. For many, the social initiative, supported by BMW Motorrad, is the last chance to get their lives back on track. Established 11 years ago, it aims to help young people experiencing personal or social problems, such as…
The Mythbusters take on BMW’s “Dinner for RR” video — a video that became a YouTube viral sensation with over two million clicks — in yesterday’s episode for the Discovery Channel. The video shows a tablecloth being removed from a large banquet table without displacing any of the 24 place settings by connecting it to…
The English actor Jeremy Irons is currently filming in Etyek (near Budapest) until December and will be using a BMW R1200GS to discover the hidden delights of this landlocked central European country. The Oscar-winning actor is a big fan of two wheels and loves motorcycle touring, especially when he is abroad. He keeps a R1100RT…
International fashion and design house Eley Kishimoto kicked off London Fashion Week with an exciting collaboration with BMW Motorrad and a number of contemporary lifestyle brands. The range — entitled ‘FLASH ON WEEK’, which alludes to Eley Kishimoto’s work with simple, bold flash prints and artwork — was debuted in a three-day exhibition held at…
The atmosphere was tense, the competition was hot, but there could only be one winner… And this time it wasn’t BMW’s stunning Superbike that took center stage. No, the S1000RR was playing a supporting role at the Rowenta elite Model Look Germany 2010 competition in Berlin. Gathered together at the world-famous FELIX Club in the…
Fun Trivia Game for BMW Motorcycle Riders Introduced by BMW Motorcycle Magazine Do you know which motorcycle brand first featured an integrated fairing, hydraulically damped fork or ABS? I’ll give you a hint, the answers can be found in Beemer Trivia — a new game available now for the iPhone, iPad and iPod Touch. Sports…
The GS is enjoying its 30th anniversary year as the iconic, go-anywhere, all-purpose motorcycle that has transformed the lives of many owners. As part of the celebration, BMW Motorrad created a special online ‘Thank You GS’ Photobook to encouraging past and present owners around the world to get involved and submit their pictures and stories…
Innovative app provides customized experience for BMW Motorcycle riders. A personalized iPhone application for its BMW Motorrad USA Roadside Assistance service in the United States has been introduced today. The free iPhone application, developed in partnership with Allstate Roadside Services, may be customized by BMW Motorcycle Riders and includes advanced functionality to enhance the overall…
Motorcycles have always been the height of fashion, not just because they look great, but probably because they are almost always linked with youth, success, desirability and sex appeal. In a way that cars can never emulate, bikes are the ultimate symbol of youth and independence, which is why fashion photographers consider them a perfect…