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Category Archives: Lifestyle

‘RR’acing Motorcycles Are Not Just for the Guys…

‘RR’acing Motorcycles Are Not Just for the Guys…

Long thought of as an exclusive ‘club’ for gentlemen, high-performance sports bikes such as the BMW S1000RR have been attracting the attention of a growing number of women used to living life in the fast lane. Among these is 21-year-old model, actress and TV presenter Alena Gerber, whose jet-set lifestyle has taken her all overContinue Reading »

Asian Adventure for Charity Aboard F800GS

Asian Adventure for Charity Aboard F800GS

Success can be measured in many ways but after traveling for 125 days on his BMW F800GS, Hong Kong-based Australian, Morgan Parker was more satisfied than he had ever previously been. He had reached Brisbane, the city of his birth, after an adventure that took him through 10 countries over an amazing variety of terrainsContinue Reading »

S1000RR Camera Bike for 1 Series M Coupé Film

S1000RR Camera Bike for 1 Series M Coupé Film

BMW Group Canada recently produced two short films to show off the new BMW 1 Series M Coupé. The stunts were designed to be exciting and unique and hopefully create something that would be talked about. The first was a precision drift on the top of the 1,018ft US Bank Tower, in Los Angeles. TheContinue Reading »

New Husqvarna Racing Collection Apparel

New Husqvarna Racing Collection Apparel

Husqvarna Motorcycles has always been about motorsport, and with over 50 years of activity in various motorcycle sports all around the world, the company can proudly boast 78 world titles to date, including one achieved just last year in the Enduro  World Championships in the E1 class on the TE250. With Husqvarna factory riders currentlyContinue Reading »

Anna Featured in BMW Motorrad Days Fashion Shoot

Anna Featured in BMW Motorrad Days Fashion Shoot

Updated (see below). Thanks to the ‘Motorcycles-Girls-Fashion’ Facebook site, model and marketing management student Anna has been chosen to be featured in two BMW Motorrad Days-themed photo-shoots. The 24-year-old German is not interested in cars and chooses to have only a motorcycle license. She always makes the time to ride despite a heavy study loadContinue Reading »

Travels into Iraq

Travels into Iraq

Few adventurers, no matter how bold, would willingly travel solo through Iraq. But Miquel Silvestre’s reason for going there was simple – he did not trust the TV news to tell him what the country was like, so he wanted to explore it for himself. The BMW Motorrad devotee owns three BMW motorcycles, but choseContinue Reading »

A Video Tribute to a Father

A Video Tribute to a Father

When Richard Costello was involved in an accident while riding his 1958 BMW R50 more than 40 years ago, he promised his pregnant wife he wouldn’t ride again until their children had grown up. Decades passed, and Richard never made it back into the saddle. But he couldn’t bear to part with his machine andContinue Reading »

BMW S1000RR versus BMW M3 in “The Chase”

BMW S1000RR versus BMW M3 in “The Chase”

Two months ago we brought you news of UK’s popular TV show, Top Gear, pitting a BMW S1000RR against the new Ariel Atom V8 on their race track. Now BMW has decided to race the S1000RR against their own BMW M3 on a track. They filmed the event and put together a video called “The Chase.”Continue Reading »

BMW Motorrad at Milano City Marathon

BMW Motorrad at Milano City Marathon

The Milano City Marathon is Italy’s second biggest marathon and attracts more than 10,500 runners and 60,000 visitors. This year, BMW Motorrad was there as an official partner to the race and with BMW motorcycles playing a key role on the day. Fourteen bikes were provided to RCS Sport, which organizes the race, and usedContinue Reading »

New Season Launch at the BMW Motorrad Zentrum

New Season Launch at the BMW Motorrad Zentrum

New model presentations, test rides, stunt performances, fashion shows, dancers, ‘vintage’ photo-shoots, workshop tests, a rock band, caricature artists, face-painting, and more were packed into the New Season Launch activities at BMW Motorrad’s flagship store in central Munich. Every year, the BMW Motorrad and Husqvarna dealership with its 9,000 square meter showroom puts on aContinue Reading »