Snow, big air and BMWs at the Nike 6.0 Air & Style Event

Snow, big air and BMWs at the Nike 6.0 Air & Style Event

After three years away, the Swatch TTR World Snowboard Tour returned to Munich’s Olympic stadium on February 12 for the Nike 6.0 Air & Style event. More than 16,000 spectators came to the Bavarian capital to see the world’s best snowboarding talent go head-to-head and battle for championship points, a prize fund of €75,000 (about $100,000 US) and the famous “Ring of Glory”.

BMW Motorrad was there as well, with four R1200GS “30 years GS” machines used to pick up the snowboard stars after their jumps and bring them back to their starting point high up at the top of the arena. An enormous 130 foot (40 m) high jump was built especially for the show and BMW GS motorcycles kept the action flowing as riders spent the night transporting the stars and their snowboards quickly back to the start-line. Having already supported this famous snowboarding and music event when it was held in Munich back in 2006, Michael Trammer from BMW Motorrad’s Events, Exhibitions & Motorsport Marketing department was delighted to assist and showcase the best-selling BMW motorcycles to thousands of snowboard and extreme sports fans at the stadium.

First training run for Sebastian Toutant.

“It was a very cool and successful event, which we were pleased to be part of,” said Michael. “Manfred Spitz from the BMW Motorrad Enduropark in Hechlingen brought along three of his instructors, as well as several “30 years GS” machines that were also used for last year’s GS Trophy event in southern Africa. We mounted a special rack on the bikes to carry the snowboards and this allowed us to shuttle the riders from the ground level of the stadium right back up to the start line via a big ramp that had been specially constructed in the grandstand.

“If you count the training runs on the Thursday and Friday, as well as the actual contest on the Saturday night, each bike would have done around 200 runs up and down the ramp, which was great exposure for the brand. Furthermore, we also had a promotional Enduropark Hechlingen pick-up truck with G450X, F800GS and R1200GS machines on display, as well as an information desk and brochures that we handed out.”

In the end, Finnish snowboard star Peetu Piiroinen threw down a ‘Cab 1260’ on the big air jump and a ‘frontblunt 270’ out on the rail section in the super finals to take the win, a large share of the €75,000 prize purse, the coveted Air & Style Ring of Glory and 1000 Swatch TTR World Ranking points. To finish it all off, the crowd got to see music acts Patrice and American punk rockers, Sum 41.

Onboard Snowboards has some video of the motorcycles during the training session on their website. The video below shows the ramp and highlights of the event but the motorcycles are not seen.

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