BMW Motorrad fans were living it up in Lisbon when BMW Motorrad Portugal created, for the first time, an event to launch its new 2011 models. The special party took place in one of the famous clubs in Lisbon, One Belém, surrounded by the Tagus River and some of the most historical monuments in Portugal. Among the star attractions were the G650GS, R1200R, S1000RR, K1600GT and K1600GTL.
More than 1,200 excited fans of the Bavarian brand, as well as many journalists and special guests turned up to ‘Ride the Future’ with BMW Motorrad Portugal. Inside the club, the guest found a futuristic theme with blue neon lights used over dark and white backgrounds. A house DJ played and several lucky guests won vouchers for BMW Motorrad equipment and accessories. The winners were announced by two ‘grid girls’ while a special soundtrack played in the background and a big screen showed a compilation of S1000RR racing footage.
Two R1200R roadsters, two G650GS enduro machines and one S1000RR Superbike were placed inside the club for guests to see and touch at close quarters, while the K1600GT and K1600GTL luxury tourers were hidden from view. For the tourers reveal the lights went out, the music pumped up and from each of the bikes exhibited in the club, four dancers emerged with fireworks in hands. Making their way through the crowd and stopping in front of a big black curtain which opened to reveal the new K1600GT and GTL machines.
Commenting on an incredibly successful launch event, BMW Motorrad Portugal Motorcycle Manager Paulo Cera de Almeida said: “What a night! It was so much more than a brand gathering; this event became a great celebration for all BMW Motorrad lovers who left with awesome memories of this exclusive night — and a good feeling about all the exciting new models for 2011. We would hope to repeat this kind of event sometime soon in the future.”
Additional photos and a little video footage can be seen in the video below: