BMW Motorrad Sales Recover in February

BMW Motorrad Sales Recover in February

BMW Motorrad sales recovered from a drop in January to remain around last year’s level in February 2013. A total of 6,847 motorcycles were delivered worldwide which is up just 0.1% compared to February 2012 (6,841). Year-to-date, 11,665 motorcycles have been sold (prev. yr. 12,078) which is still off 3.4% from the first two months last year.

BMW Motorrad USA reported sales of 842 motorcycles in February, a decrease of 2.7% from the 865 motorcycles sold in February 2012. February’s performance included growth in the U.S. from the F700GS, up 24.3% with sales of 51 units compared to 41 a year ago while the recently introduced F800GT and C650GT maxi scooter contributed strongly with 38 and 60 units respectively.

Sales of BMW’s entry level GS, the F700GS, grew in the US in February compared to the F650GS the year before.

With 133,630 BMW, MINI and Rolls-Royce brand automobiles delivered worldwide (+4.7% / prev. yr. 127,638), the BMW Group achieved its best-ever February sales. A record number of 256,929 (prev. yr. 239,802) vehicles have been delivered to customers since the start of the year – an increase of +7.1% compared with the same period last year.

A total of 114,908 BMW brand vehicles were sold worldwide in February, an increase of +7.0% (prev. yr. 107,362). Year-to-date, sales are +9.2% higher at 222,207 vehicles than for the same period last year (prev. yr. 203,546). The MINI brand reported 18,527 cars delivered worldwide in February (prev. yr. 20,021/-7.5%). In the first two months of the year, 34,391 MINI cars were delivered to customers (prev. yr. 35,789 / -3.9%).

The BMW Group achieved growth in Europe last month with a total of 61,251 deliveries, an increase of 6.6% on the previous year (57,437). The company managed to offset headwinds in some European markets through gains in others, such as Great Britain/Ireland, where sales climbed 26.7% to 6,928 vehicles (prev. yr. 5,470), and in Russia where sales jumped by 28.0% to 3,261 units (prev. yr. 2,548). In Germany, BMW Group registrations were at last year’s level with a total of 17,960 (prev. yr. 18,213) vehicles. Year to date, registrations in Germany have increased by 4.5% to 36,841 vehicles (prev. yr. 35,241). In the first two months of the year, BMW Group sales in Europe increased by 7.3% to a total of 111,868 vehicles (prev. yr. 104,268).

In Asia, deliveries climbed 6.3% to 36,879 (prev. yr. 34,701) vehicles last month. A total of 23,449 units were delivered in Mainland China (prev. yr. 22,916 /+2.3%). Year to date, sales have climbed 9.0% in Mainland China to 53,846 vehicles (prev. yr. 49,421). Other Asian markets, such as Japan (7,605/+10.0%) and South Korea (5,718/+27.9%) reported significant rates of growth in the first two months of the year, to contribute to a total of 79,993 vehicles (prev. yr.: 71,123) sold in Asia year to date.

BMW Group sales in February 2013 at a glance

In Feburary 2013 Comp to previous year Up to/Incl. February 2013 Comp to previous year
BMW Group Automobiles 133,630 +4.7% 256,929 +7.1%
BMW 114,908 +7.0% 222,207 +9.2%
MINI 18,527 -7.5% 34,391 -3.9%
Rolls-Royce * * * *
BMW Motorcycles 4,818 +0.1% 34,391 -3.9%

*Rolls Royce sales are reported quarterly.

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